Creating one, seamless collateral delivery system
In the everyday reality of corporate business, the habit of producing marketing collateral is frequently undertaken as a response to a need without necessarily addressing the business case for producing it:
- Most organisations produce marketing collateral out of habit
- Most organisations produce twice as much as they need
- Most organisations don’t know what they actually need
Companies produce marketing collateral because the internal system says so – producing large arbitrary quantities of material without understanding why that collateral is being produced, to what end and without the means to measure its effectiveness or considering the long-term cost implications…
