Outsourced business support specialist EC Group celebrates 200 years in promotional handling and distribution

EC Group – one of the UK’s leading providers of specialist outsourced business support services – is set to confirm its status as the country’s longest-serving promotional handling and fulfilment company when it celebrates its 200th anniversary this year.

EC Group (www.ecgroup.co.uk) began providing packing, warehousing and distribution services under the name E. Christian & Company in 1810 – the year that King George lll was recognised as insane … Beethoven composed his famous piano piece Für Elise … Napoleon and Josephine split up … and the UK’s first Indian restaurant opened in London.

The company was re-branded as EC Group in December 2004

Today, EC Group combines its 200 years of experience with the latest 21st century technology and processes to provide bespoke outsourced services designed to meet each client’s specific requirements.

The company is one of the UK’s leading providers of tailor-made outsourced marketing support services – including multi-channel customer contact centres, response handling, fulfilment, database management, mailings, storage, distribution, logistics, marketing communications, design, and e-commerce solutions.

The company has over three million cubic feet of secure storage space at its warehouse complexes in Hayes, Middlesex and Grays, Essex.

EC Group also has state-of-the-art multi-channel customer contact centres in Hayes and Grays, and a full-service design facility in central London.

Cost-saving services range from handling simple one-off distributions, mailing campaigns and point-of-sale merchandising … through to total project management of design, print, storage, fulfilment, digital asset management, and distribution contracts.

EC Group’s flexible and versatile approach means its clients span a wide range of industry sectors – from fast-moving consumer goods (fmcg), the entertainment industry and the travel industry … to the energy industry, financial services, charitable organisations, and large government departments.

The company’s prestigious clients include Heineken UK, Rolex, Rank Hovis, Lloyds Banking Group, Visit Britain, Odeon/UCI, the Department for Business Innovation & Skills, the Food Standards Agency, and Christian Aid.

EC Group puts a heavy emphasis on robust systems and procedures and is fully accredited to key international standards such as ISO 9001 (Quality Management) and ISO 14001 (Environmental Management).

EC Group managing director Chris Long, whose family has owned the business since 1920, says: “Over the years, the company has obviously seen tremendous changes in the handling and distribution business – from horse-drawn distribution methods in 1810 to the advanced technology-led services, systems and procedures of today.

“I’m proud to say that the firm’s emphasis on flexibility and service delivery has endured for the whole 200 years. These attributes are probably even more important today as clients increasingly expect us to do more and deliver even greater added value.”

He says: “I believe the best way of celebrating our bi-centenary is to do all we can to ensure the business is equipped for the next 200 years. That’s why we’re increasing our emphasis on having the right people, the right processes and the right technology in place to meet the ever-increasing demands of our diverse and dynamic client base.”

During its long history, E. Christian & Company has consistently extended its services to include new activities that complement its core handling and distribution capabilities.

In the late 1940s, for example, the company pioneered bespoke point-of-sale storage and distribution services for brands and retailers.

In the 1950s, it was one of the first companies to introduce promotional marketing support services for the fledgling sales promotion and direct marketing industries.

As part of its bi-centennial celebrations, EC Group is co-sponsoring a series of lectures by leading figures on key issues and challenges facing businesses in the new decade.

An edited video of each lecture will be available on the EC Group’s website at www.ecgroup.co.uk.

Heineken UK appoints outsourced marketing support specialist EC Group to play key role in World Cup period promotion

Heineken UK – the country’s biggest beer and cider producer – has appointed leading outsourced marketing services specialist EC Group to handle its ground-breaking Who Wants To Be A Football Millionaire? promotion this summer.

Created by marketing agency Steam UK – and developed in partnership with Sony Pictures Television – the Football Millionaire campaign will be Heineken UK’s biggest and widest-reaching promotion of 2010. It will run across five of Heineken’s top-selling beer and cider brands – Foster’s, John Smith’s, Kronenbourg 1664, Strongbow and Bulmers – in the run-up to, and during, the 2010 FIFA World Cup.

Fronted by Who Wants To Be A Millionaire? presenter Chris Tarrant, the campaign will feature on-pack and on-can in supermarkets and off licences and will appear in more than 13,000 bars across the UK from May onwards.

Keith Parsons, Heineken UK said: “EC Group have been excellent in their professional approach to planning this large scale activity. We need assurance that all logistics are 100% and EC Group have been able to ‘fine tune’ every detail to give us this and as always provide an enthusiastic service that makes them a pleasure to work with.“

EC Group (www.ecgroup.co.uk) will build and fulfil all promotional kits from its flagship three million cubic foot site in Hayes, Middlesex.

David Knight, Account Director at EC Group, says: “We have worked very closely with Heineken UK and their agency Steam UK to ensure perfect presentation of each promotional kit at the point of delivery. Packaging design has been key in ensuring that the various phases of the promotion are clearly and logically presented to licensees.

“This is all about driving sales and the more we can do to help maximise correct implementation, the better for our client’s bottom line.”

He adds: “EC Group’s recent investment in online systems and sophisticated processing technology will play a vital role in this huge promotion and will allow us to respond very rapidly to demand. Orders for the POS kits can come through to us at any time of the day or night – seven days a week – and it’s our job to make sure that we always have sufficient finished stock in place, to the right specification, to stay ahead of the game.”

EC Group – which celebrates its 200th anniversary this year – is recognised as the UK’s longest-established handling, fulfilment and logistics company. The firm began providing packing, warehousing and distribution services in 1810 under the name E. Christian & Company.

Today, EC Group combines its 200 years of experience with the latest 21st century technology and processes to provide bespoke outsourced services designed to meet each client’s specific requirements.

Its cost-saving marketing support services range from handling simple one-off distributions, mailing campaigns and point-of-sale merchandising … through to total project management of design, print, storage, fulfilment, digital asset management, and distribution contracts.

CAFOD appoints outsourced business support specialist EC Group to handle processing and fulfilment of donor requests

CAFOD – the official overseas development and relief agency of the Catholic Church in England and Wales – has appointed EC Group to manage the storage, processing, fulfilment and distribution of its fundraising literature and promotional materials.

EC Group (www.ecgroup.co.uk) is one of the UK’s largest and most experienced providers of specialist outsourced support services for charitable organisations. Its longstanding clients include Christian Aid.

One of the first projects being handled by EC Group is the mailing of special lapel pins to individuals who make donations to CAFOD’s Haiti Appeal.

EC Group has over three million cubic feet of secure storage space at its warehouse complexes in Hayes, Middlesex and Grays, Essex. It also has state-of-the-art multi-channel donor contact centres in Hayes and Grays.

Other support services include secure information and database management, mailings, online solutions, and print-on-demand digital printing of brochures and fundraising literature.

Steve Tassie, CAFOD’s Head of Supporter Services, says: “EC Group’s wide experience in servicing organisations with similar requirements was a major driver in arriving at the decision to appoint them. Their offer was a compelling one, comprising a cost-efficient pricing model which was crucially important to us.”

He adds: “EC Group also demonstrated a clear commitment to help us meet the challenges we face in the delivery of a highly flexible, responsive and fully scalable resource distribution service to our supporters throughout England and Wales.”

Kim Singleton, senior account manager at EC Group, says: “CAFOD has some exacting process requirements because of the rapidly evolving and highly unpredictable global landscape for overseas relief.

“Our role is to help their London-based supporter relations team to meet these challenges and manage their workload and future operational requirements more easily.”

EC Group – which celebrates its 200th anniversary this year – is recognised as the UK’s longest-established handling, fulfilment and distribution company. The firm began providing packing, warehousing and distribution services in 1810 under the name E. Christian & Company.

Today, EC Group combines its 200 years of experience with the latest 21st century technology and processes to provide bespoke outsourced services designed to meet each charitable organisation’s specific requirements.

Tailor-made services typically include multi-channel donor contact centres, response handling, fulfilment, database management, mailings, storage, distribution, logistics, marketing communications, and design.

EC Group puts a heavy emphasis on robust systems and procedures and is fully accredited to key international standards such as ISO 9001 (Quality Management) and ISO 14001 (Environmental Management).